Drug Prevention Program

Business Concept Proposal Drug Pr even offtion Program For Executive succinct This report is a blood line concept proposal of marriage that ordain help us pay off a wrinkle plan for our organization which is NBK and that eventually allow for benefit them. The CSR stomach that we extradite chosen is a Drug Prevention Program that im sort out benefit both NBK and cab bet.In this proposal we original gave a grim introduction about(predicate) the company and what other CSRs the company is doing and then we included our send and purpose of this working class which is to subjoin the aw beness level about this problem and tolerate the goods slightly assertable solutions and in corresponding manner to snap off all the cultural and society barriers about this specific trim. Then we went on our 4 SMART objectives which atomic number 18 what exactly we be aiming to achieve by the end of the project.In order for us to analysis the market for our proposal we did a Macro and Micro analysis that leave help us determine what is our power and failing points and what could be the opportunities and threats that we atomic number 18 facing. A nonher important part of this proposal is the financial projections. We did an estimated budget including profit and conk out account and notes flow. After that we mentioned the requirements considered to ensure our project give the bounce be implemented like the logistic and operational requirements and how this may impact on the success of our project.In the viability part we channeliseed our costs and benefit to the organization and its authorize on investment. Last but not least we talked about the competitive and economic viability on how the disparate activities that we do leading mark us as a upstanding competitor in the business and on an economic perspective this project is going to benefit the economy as it impart provide new bank lines for capital of Kuwaiti people and even give them the pr ospect to work at NBK. Introduction study Bank of Kuwait is holding an event called Drugs Prevention political platform. This broadcast is nonprofit organization event.This event is frame-up to spread aw arness and take an actual action to people on doses or people that doesnt know about medicines. Many people dont release how its dangerous, serious disoblige and nates cause death. Drug prevention course is will be arrange to give advices and nonprofit rehabs that crowd out be beneficial for medicine addicts. Those rehabs will be very helpful to the addicts we as the drug prevention course organizers will provides brochures with full details and contact information. Why we chose NBK? NBK is the oldest bank in Kuwait and it has a very good reputation. too it has been through a lot of CSR events in various sectors. The campaigns NBK did atomic number 18 mount of National Labor is our first priority, environmental initiative, health cargon initiative, sport initiative an d parts, education initiative, friendly disquiet and philanthropic initiative, and conferences and seminars. The activities lies under the support of National Labor are NBK Academy, which intensive training for impertinently graduate that joined the bank and High fliers leadership program this program is to develop future leaders.As for environmental initiatives activities are hand-in-hand to preserve our beaches, this campaign launch to clean the beaches of Kuwait and Put your capability into saving slide fastener NBK commenced its energy saving awareness campaign Put your energy into saving energy, with cater and summer interns from NBK giving away more than 10,000 long life energy-saving light bulbs at the Avenues Mall. wellness care initiative campaigns are breast cancer awareness give discounts for female employees to have a checkups and lectures and seminars for awareness and blood donation many NBK employees gived blood for the blood hospital in Kuwait.Sport initiativ e and contribution NBK organized walkathon to encourage people to have a better health and lifestyle. Whereas for education initiative NBK has hosted lofty schools and universities to learn day to day operations. Social and philanthropic initiative events do by NBK are Do Good Deeds in Ramdan this campaign offer free ftr banquets and Somalia famine relief campaign was launched to donate money. The know but not least the conferences and seminars which were set to subjoin awareness about currents issue in the society. unrivaled of the seminars was on the Global Financial Crisis and its Impact on the Region which discussed the international outlook. Aim of the project The aim of this project Drug Prevention Program is to benefit the society and this fits in with NBKs mission statement, which is to serve the national films as a priority. This program will be good for the society as it will increase the awareness level by defining the problem, which is drug employment and then it i ntroduces society to the ship canal they or the people they know can prevent it and help them find possible solutions and lead them to the recompense places where they can find treatments.After we make sure people have enough knowledge to prevent this problem, we can expect drug usage to decrease, because they have been introduced to this problem and know all the negatives effects drugs have on the human body. in that location are a lot of controersial issues in our society and drugs is one of them, so it is very important to bring this topic up to the public and let them know that there is no shame for a drug abuser to admit that they have a problem and that they hold to try on therapy. there are also a lot of cultural and traditional barriers that could call for the processing of this program, so our remnant is to breach and break all these barriers and expose a problem that is considered as a Taboo topic. It is native to make a step now, because as we all see, it is a grow ing issue and the accessibility for drugs is authentically easy nowadays, that is why our society essentials to open up their minds to these kind of problems or else it will affect our future generations. Key ObjectivesSetting objectives is really important for any organization or a project because it will let us know what we are trying to achieve and it will increase our chances of success. Our objectives will ransom major benefits to this program and the approximately important one that it will define the purpose of this project. We set for our project 4 contrasting objectives for our program (Operational, Marketing, Financial and CSR) and they are all SMART objectives. * Operational Objective convey a seminar every two week in a different location each succession while having diverse guest speakers in each location. Marketing Objective To increase awareness and promotional material of the program through sponsored events and media notifications by 20% within the next 3 mo nths. * Financial Objective To increase customer base of the firm by 7% by the end of the program as a result of the programs positive effect on society. * CSR Objective adjoin community welfare by lessen level of societys drug administration 15% by the end of program. Having these objectives is like a powerful nib that will help us succeed and it will keep our team motivated and seeks more accomplishments. feasibleness Analysis MacroBefore venturing into a new project, it is important to assess the external environment of a business and what possible impacts can affect the project. The threats and opportunities are external factors that guide a project towards taking certain decisions over others. Social factors Kuwait, as compared to the rest of the world, receives a generally higher average income. This shows that the majority of the population in Kuwait is on the higher side of the income range. Within the lifestyle deepens are the increasing popularity of social media and i ts different usages within societies.It is a powerful tool to reach as many people within society as possible. Social trends in Kuwait can affect the way people look at the Drug Prevention Program (DPP). Since drug abuse is a taboo topic, tackling it publicly would face some kind of hesitance by the public. Ensuring that local positive public figures as a part of our program would change the attitudes of people in Kuwait. It would garner more publicity and receive more entrants within the program. expert factors The increasing usage of technology in these times means more coverage for the DPP.People surfing the net, utilize social media and/or browsing through the various forms of technologies can find (or be exposed to) items and events that are happening around them and more information about each finding. In order to reach a bigger range of people, the program requests to be technologically updated in ground of websites, social media and pop-up ads if necessary. technology m ust also be used to enhance the quality of whatever is being presented and also to modify the organization and efficiency of what is being accomplished.There is no firm, program or organization deemed to be successful without the usage of thorough technology. The marketplace for whatever that leases to be launched today necessitys strict technological requirements that impoverishment to be met so that it can connect to a wider interview. Environmental factors There are many factors that ascertain industries and the industries affected by environmental factors (weather and climate changes) include tourism, agriculture and economic industries. However, there should not be much stress on what environmental aspects can affect the DPP because its nature is not affected by climate changes.As long as there will not be any significant hazard, the environmental factors can be considered as off the radar for this type of DPP. Economic factors An economy affects the way a society behave a nd it obviously alternate their decisions depending upon how high or low it is. If the local economy has resulted in higher interest rates, this will mean that firms will be less likely to invest in what might seem like an unpredictable gamble. This DPP needs sponsorship and is based on fund- deck upr events to continue the progress of the program, and not much participation will happen if the economic times are low.Another factor of economy is the strength of the currency. Kuwait has a very strong currency and its affects import/export activities, but that will not be an issue because the program does not need much of these activities. If inflation occurs, staff will need higher salaries and this will affect the planned budget. The salaries need to be raised so that the staff can be satisfied when being compared to other raised salaries within the fields and industries. Political factors When political factors are mentioned, one automatically thinks of the laws and regulations that restrict an action or a project from fully taking shape.Since drug abuse is a taboo topic, there are bound to be limits to what can be do through the project. The law in Kuwait prohibits the live showcase of drugs and substances that can be abused. This can reasonably hinder our performance because it will limit what the group can show a live audience to enlighten them on what needs to be stayed away from. If guest speakers in the form of previous users need to be brought in to enlighten the participants, there will be restrictions due to the law not allowing prison houseers to exit their cells and talk about experiences only once their period is over.This means that only ex-abusers who have finished their trials and prison time can enlighten the participants, the newly caught addicts will not be able to. It must be noted that the DPP will not direction much on current abusers who were caught abusing rather than those who willingly wanted to quit drug and substance abuse. Before continuing further with this project, legal framework needs to be conducted so that the project is validated and under the microscopic view of the government ensuring that no illegal limits are surpassed. Legal factorsLaws banning a deliver the goodsst age and race discrimination will not affect the DPP heavily as the participation has no kind of restriction whatsoever. A participant does not even have to be an abuser, or even in contact with one. Since the theorizes offered to the staff will not be permanent, there will not be a minimum wage assigned to what the individual salary amount is. There is a law in Kuwait that states any Kuwaiti national working in the esoteric sector will receive a fixed amount each month as an attachment to what a firm is handing over as a salary.This law will not be apply to the DPP because the vacant jobs offered are not permanent positions it is only in the duration of the events that the assigned staff will be a part of the program. Permission needs to be granted from the governmental censors to give the program the green light to go ahead with the project. After permission has been granted, the banquet hall owners need to be aware of the purpose and activities of the DPP. Macro SWOT Analysis Strengths * Controversial * Good Cause * Societys Benefit Weaknesses * No monetary ROI Costly * Taboo Opportunities * Program Expansion * Rehab Formation * Brand estimate Threats * Public Decline * Influential Competition * Insufficient funding to continue This drug prevention program has strengths and weakness. The strengths are it controversial many people might disagree to expose the idea or issue which is currently available and increasing radically. The good cause is that it spreading awareness and leading drug addicts to the adept direction. This will benefit the society by having a better living and health.The weakness are that there arent monetary ROI zero profit and it cost a lot there will be a loss in return because this campaign is setup to have better youth to have better society. Its taboo because people in the Arab region see it as shame and dont attempt that it exists. There are many opportunities for the program which are to expand the program and format a rehab and boost brand image. The threats are the public decline which is the society not accepting the idea. Influential rival is another threat which other companies or banks can launch a campaign similar to ours.The last threat is the insufficient funding not having enough money or if NBK stops funding us. NBKs CSR programs are successful due to the reason that it encompasses as many fields as it can possibly be a positive addition to. The strengths are the variety of areas that NBK is participating in to achieve and maintain an meliorate society. It has a diverse selection of activities social, educational, philanthropic, sports-related and more. NBK has built a positive reputation for itself as a originate in merging its daily activi ties along with CSR activities for the improvement of society.Currently, a weakness is that NBK is not a part of any project or program that supports the fight against drug and substance abuse. The DPP is the right step and opportunity to turn this weakness into strength. Another weakness for the CSR of NBK is that it does not necessarily include the entire society. Without this program, people into drug and substance abuse are sidelined and not given any help or guidance. The opportunities resulting from external factors are that NBK can further push its CSR boundaries and continue in pursuing other untapped fields that need to be brought to the general publics eye.NBK releases a CSR annual report that showcases their social responsibilities towards society. It lists what NBK has done the previous year in terms of initiatives and activities. This shows how the private sectors in Kuwait are competing to be the best CSR champions with the most good done to society. This benefits the society more than it benefits the firms competing to help and improve. An opportunity in the form of program continual rises due to the strong need for initiatives upping societys standards. The next phase of the project can be adopted by NBKs rival if the program proves to be a success.Drug and substance abuse is a taboo topic in Kuwait even today. Not wholeheartedly knowing what the general publics reaction is means that a threat is opposing the DPP. There are bound to be people who do not want to associate themselves with taboo topics much(prenominal) as drugs which mean that there will be some kind of a decline from a section of the public. It is vital to assess how the threats and weaknesses fare against the strengths and opportunities of this program. Financial Projections Cash flow social class 1 Year 2 Year 3 exculpate profit 105,050 105,050 105,050 Depreciation 105,050 105,050 105,050 Office Rent 2,100 2,100 2,100 Media costs 93,500 93,500 93,50 0 mental faculty 11,000 11,000 11,000 window pane 200 200 200 Cash profits 0 0 0 Increase in CA n/a n/a n/a brighten cash from operating activities 0 0 0 Renovations 0 0 0 change in FA (850,000) Net cash after spend activities (850,000) 0 0 Capital induction 105,050 0 0 change in advance rentals 6,300 (417,600) (104,400) Net increase in cash (738,650) (417,600) (104,400) Opening cash balance 0 (738,650) (1,156,250) Closing cash balance (738,650) (1,156,250) (1,260,650) (745,350) (1,281,750) (1,831,890) Net Profit 26,933 479,733 493,473 Inv Capital 0 0 0 ROI DIV/0 DIV/0 DIV/0 Net cashflow from operations 26,933 479,733 493,473 Requirements In order for the project to be implemented, there are a few requirements that need to be taken in to consideration. To further promote this program, it has been decided that seminars will be held at different schools and universities.To pro ceed with this we will need knowledgeable staff or speakers, and/or former addicts to speak at these seminars. Another requirement would be setting up booths and banners in Avenues, Marina Mall, and 360. Also for spreading the word about this program in less expensive way we will be designing different brochures and handing them out at the seminars and booths. Some of the other activities that will be done are fundraisers and getting different sponsorships to boost the program. For this to be done operationally speaking we will need sufficient staff to arry out the tasks and/or guest speakers, money for printing and equipment, vehicles, and having meetings and presentations. The staff will need to be able to design the brochures and banners, set up booths, and be knowledgeable about the program to deliver the message in meetings and presentations. Like most projects money is a key factor to get the job done. We will need money for gas, staff, printing, and other equipment. Technical ly the program is going to require computers for emailing and organizing with school officials and NBK members also to stay financially organized with sufficient data.For this program to run smoothly we must also focus on logistics. Organization and planning are a must for determining which schools or universities and which dates are the most appropriate and effective. As mentioned earlier the three malls were chosen for the banners and booths, because they are the most popular and seem to be the most effective for reaching the target audience. Some good locations for the seminars could be reception halls and popular locations that can be rented, for the presentations and meetings on the other the NBK meeting room seems to be most suitable for our program.Viability In terms of Return on Investment Viability, our project will not be gaining any monetary returns at present since it is a non-profit program. For the ROI formula we will calculate zero (no profit) divided by 105,050 (for one year) which will be equal to zero percent financial gain. The total investment required is 315,150 for the three years of the program. Our ROI for the first year will be zero. Competitive Viability Like any project, the Drug program will need to be viable and sustainable with regards to competition.This means that our program can survive long-term and eventually gain profit while competing with similar programs in Kuwait. In Kuwait however, there is already some competition. One major competitor is the National Anti-Drug Committee. This committee was founded in 1989, and their main goals are similar to our programs goals, which are to focus on the youth and the protection of the health of society. Also similar to our goals is the fact that they are trying to introduce some awareness amongst the education fields. Although there is some competition already in the market, we believe that program can become more competitive nce introduced, because we will be working with NBK which is a very popular bank, especially among the youth. The National Anti-Drug Committee is not well known in Kuwait, besides has been around for many years. Although this is true about the National Anti-Drug Committee, our program will still have a competitive advantage working with NBK. Also we are going to be introducing many guest speakers at different seminars through different schools. We will be bringing people who have abused drugs and overcame these issues, which will have a great impact on people in a society like Kuwait.Another thing that our program is going to offer is setting up different fundraisers throughout Kuwait to raise awareness about the serious nature of drug abuse. These different activities that our project will be conducting will give our company and program a more competitive edge in the market. Economic Viability In order for our drug program to be viable economically, it will need to create different job opportunities and possibly attract people to work at NBK. This program is an extremely controversial activity in a society like Kuwait where the issue of drugs and drug abuse is a taboo subject.By confronting the function and showing people how serious and spread out this problem is in Kuwait already, we can show people that NBK cares about this and is not afraid to be associated with fighting it. The project for NBK will require staff and/or volunteers. This will create job openings for anyone interested. It may even attract people to work for NBK, because it shows that they care about and are giving back to society. This further promotes NBKs vision to benefit the society where they function. References * Fattahova, N. (2012). sense campaign to prevent drug abuse . ttp//news. kuwaittimes. net/2012/08/22/awareness-campaign-to-prevent-drug-abuse/. Last accessed 11th Nov 2012. * Kuwait. nbk. (2012). About NBK. http//www. kuwait. nbk. com/about/disclosures/default_en_gb. aspx. Last accessed 10th Nov 2012. * Murray, J. (2012). Viabili ty (of a business). http//biztaxlaw. about. com/od/glossaryv/g/viability. htm. Last accessed 9th Nov 2012. * Vyakarnam, S . Writing a business plan, clarification and preparation the market approach. http//https//docs. google. com/viewer/. Last accessed 14th Nov 2012 AppendixCashflow Year 1 Year 2 Year 3 Net profit 105,050 105,050 105,050 Depreciation 105,050 105,050 105,050 Office Rent 2,100 2,100 2,100 Media costs 93,500 93,500 93,500 Staff 11,000 11,000 11,000 Transportation 200 200 200 Cash profits 0 0 0 Increasein CA n/a n/a n/a Net cash from operating activities 0 0 0 Renovations 0 0 0 change in FA (850,000) Net cash after investing activities (850,000) 0 0 Capital induction 105,050 0 0 hange in advance rentals 6,300 (417,600) (104,400) Net increase in cash (738,650) (417,600) (104,400) Opening cash balance 0 (738,650) (1,156,250) Closing cash balance (738,650) (1,156,250) (1,260,650) (745,350) (1,281,750) (1,831,890) Net Profit 26,933 479,733 493,473 Inv Capital 0 0 0 ROI DIV/0 DIV/0 DIV/0 Net cashflow from operations 26,933 479,733 493,473 ROI Calculation Amount of Financial Gain Total Investment Amount 0 0 105. 050